Installation at Image/Architecture
|The Sheldon Brown StudioLab: a hybrid
Atelier/Technology Development Studio at UCSD, in conjunction with
the Center for Research in Computing and the Arts and representing
the New Media Arts Layer of the California Institute of Information
Technologies and Telecommunications – Cal(IT)2.
In the Sheldon Brown StudioLab, we create hybrid forms of culture
at the intersection of new media, public space, architecture and art.
Underlying this work is the engagement of digital technologies as
a translational medium that allows for a mutable exchange of forms,
sensibilities and gestures. Modeling, simulation and software become
the common threads of discourse that shape the way we approach the
crafting of temporal and spatial event space. Cinema is spatially
modeled as architectural levels, temporally driven by game engines
in multi-user theaters. Public space is architecturally formed by
the externalized narratives of interactive technology. Spatial form
is algorithmically generated to optimally contain temporal events.
The act of modeling - with all of its implications in simulation,
play and iconization - becomes the significant object gesture of physical
space, creating sublime transformations of material, form and content.
Games become the synergistic form of our cultural moment - re-mixing
temporal and spatial expressive strategies- a collapse of the architectural
and the cinematic, mediated through the common medium of software
This reformation of cultural form provokes a reform in cultural process.
The engineering lab, the art academy, the media production crew, the
atelier - each of these models has efficacy as problem solving structures
for fixed boundary disciplines. But now software structures undercut
old line hardwired forms - we roll our own disciplines and forms as
we see fit. We approach our own practices with both disciplinary mutability
and organizational fluidity. Works shown in the Image/Architecture
exhibition come from these approaches. They are the result of investigations
into these hybrid cultural forms, and are the result of hybrid creative
approaches, each by working participants of the Sheldon Brown StudioLab.